Friday, August 22, 2008


“[W]e can’t keep defining success in terms of More, Bigger, Shining, Newer. We need to look toward categories like flexibility and sustainability.”

Alison Lobron, “Redfining a ‘better’ life,” Commonwealth, Summer 2008.

Higher oil prices certainly produce and reinforce different behaviors: See: Oil! But values matter as well when it comes to changing behaviors and habits.

“We can tell..[our children] about the bad old days when grandma and grandpa didn’t know any better than to leave the air conditioning on even when nobody was at home.”

“In some social circles, green living has become an important part status symbol, much in the way the three-car garage once was.”

And then comes along another Baby Boomer, science advisor to the Secretary of State, Nina Federoff:

“If everybody switched to organic farming, we couldn’t support the earth’s current population – maybe half.”

Claudia Dreifus, “A Conversation with Nina V. Federoff,” New York Times, August 19, 2008.

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