Tuesday, July 27, 2010

Polling Massage

"Thread No. 1: Climate is out; green jobs are in. Despite climate change being the greatest challenge of our time, with millions of people facing inundation, starvation and conflicts over scarce resources, the White House directed advocates not to discuss it."

Lee Wasserman, "Four Ways to Kill a Climate Bill," The New York Times, July 26, 2010.

The grand polling massage: the greatest challenge of our time versus the what's on my mind challenge and the how do we keeping explaining all these wars challenge.

"...[G]iven the polling, they [advocates] should avoid talking about climate change and focus on green jobs and energy independence."

The problem is that green jobs leads down the path of definition and 'oops' where are those jobs. And energy independence rhetoric gets fogged up with lower prices and the BP debacle.

Climate change is big, scary and needs to be talked about, understood, acted upon. Maybe we should learn how to have an in-depth civic conversation about big challenges before we undermine ourselves with legislative chatter and stalemate.

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